Books & writers · Press release distribution · New York
Reviews take months. A release takes an hour.
- Out in 0–1 hour
- Books & culture press
- 800+ named outlets
- From $99
Pre-orders, launch week, an award, a new edition. Send the draft, a person reads it within the hour and tells you which line a reviewer will stop on, then it goes out to a list of book, regional and trade publications you have seen by name.
PW-BOOK · Sent 0–1 hour after you approve
Where a book story goes.
Five groups, one send. Every title on the list is named, and nothing leaves until you have said yes to all of it.
Reviewers, book sites and the literary pages that cover new titles weekly.
LANDEDLocal author, local paper. Still the easiest pickup a first book ever gets.
LANDEDParenting, business, history and hobby titles that run books about their subject.
LANDEDBuyers, librarians and the trade titles they order their next season from.
EN ROUTESo your name and your title come up with a source attached, not just a store page.
SCHEDULEDWhat we do with a book.
Three jobs, done by hand, before a reviewer ever sees the title.
We lead with the book
Title, subject, date. Your biography is interesting to you and to about four other people, and it belongs three paragraphs down.
We give a reviewer a reason
Every title arrives at the same time as forty others. What gets yours opened is the one line that says why this book, now — and that line is what we work on with you.
You get the links for your press page
Same day, with reach and domain rating beside each one. That is the page an agent, a festival or a bookshop event organiser will look at.
The date, the subject, and one reason to care.
A first novel does not get covered because it is a first novel. It gets covered because a features writer can see the piece they would build around it — the place, the trade, the year, the thing nobody has written about lately.
Libraries and independent shops work the same way, on listings and trade coverage rather than adverts. The American Library Association is a fair window into how those decisions get made, and your ISBN is the thread that ties your release to the order form.
The Quiet Ledger, a first novel set in a 1970s Glasgow shipyard, publishes 3 September.
The headline carried the title, the setting and the date. The second line gave the hook: the author spent eleven years as a shipyard bookkeeper before writing a word of it.
Regional press ran it the same afternoon, two literary sites followed, and a trade title picked it up for a debut round-up the following week.
- 14 PICKUPS
Regional press, three book sites, two publishing trade titles.
- 0:52
Approval to the first regional pickup.
- SAME DAY
Every URL, its reach and its domain rating.
An example. Copy the order it puts things in, not the details.
Four things to put in a book release.
A books writer decides in about eight seconds. These four are what they are looking for.
Title, date and ISBN
Publication date in the headline, and the ISBN in the body. It is the number a bookseller, a librarian and a trade buyer all search by, and leaving it out costs you orders.
What the book is about, in one sentence
Not the theme. Not the journey. What happens in it, or what it argues. If you cannot do it in one sentence, a reviewer will not do it in three.
Why this book, now
An anniversary, a news story, a debate it lands in the middle of. This is the line that turns a listing into an interview request.
A cover and an author photo
Both at full size, both usable in print. The rest of the shape is in our guide to writing a press release.
Author questions we get most
- I am self-published. Does that matter?
- Not to the outlets on your list. What matters is that the book exists, has a date, has an ISBN and can be bought. Plenty of self-published titles get regional and specialist coverage; almost none get it without telling anyone.
- When should the release go out?
- Two sends work best. One about four to six weeks before publication, while trade and monthly titles can still plan around it, and one on publication day itself for the daily and online press. There is no subscription, so you pay for each as you send it.
- Will this get me reviewed?
- It gets published coverage on the guaranteed outlets in your fare, and it gets the book in front of the people who commission reviews. Whether a critic then writes about it is their call — what you are buying is that they saw it, on the day it mattered, with the ISBN attached.
- Which fare should an author use?
- Starter at $99 is enough for a regional and online push. Growth at $249 adds consumer and lifestyle press — the titles that cover books about their subject rather than books in general. See press release pricing for both.
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Running a launch event alongside the book? The fast press release distribution front page covers the whole run, from the read to the report, and press release pricing has the bulk rate if you are publishing more than one title a year.
Now boarding · · ·
Publication day is the day people can buy it.
Send the draft now, get it read within the hour, and schedule the send for the morning it goes on sale. Every live link comes back the same day.
- Out in 0–1 hour
- Report the same day
- From $99 a release