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Product launch · Press release distribution · New York

Ship the product. Ship the story. Both live within the hour.

  • Live in 0–1 hour
  • Timed to the minute
  • 800+ named outlets
  • From $99

A launch has one date, and the coverage has to land on it. Send us the draft ahead of time, we read it within the hour and show you every publication by name, then it goes out at the minute you pick and the links come back the same day.

Start a releaseSee pricingFrom $99 · no subscription
FromYou
ToTech & consumer press
CarrierPR Wire
ReviewHuman, within 1 hour
StatusLANDED

PW-LNCH · Sent at the minute you pick

Departures

Where a launch story goes on day one.

Five groups, one send, held to the minute you name. You read the list of publications first, and you are charged for what runs.

PRODUCT LAUNCHDirectory · 100–800 outlets by fare
TECHTech & gadget press

Writers who cover launches for a living and read the specs before the pitch.

LANDED
CONSConsumer & lifestyle

Shopping, design and lifestyle titles that run new-product news on the day.

LANDED
TRADEIndustry trade press

The title your buyers, distributors and resellers read before they order.

LANDED
FINBusiness & finance sites

When the launch carries a price, a market size or a revenue line.

EN ROUTE
SYNDSyndication & aggregators

Republished inside the same hour, so search has it on day one.

SCHEDULED
Held until the minute you name, then out inside the hour. The report follows the same day.
Check-in

What we do with a launch.

Three steps, and a person is behind every one of them.

  • We hold it to your minute

    Pick the time and it sends then, to the minute — so it lands with your keynote rather than an hour ahead of it into a quiet Sunday.

  • We lead with the product

    The name, what it does and what changed go in the first line. Your company, your round and your roadmap go further down, where they belong.

  • You get a launch-day report

    Every live URL with its reach and domain rating, back the same day — while the launch is still the thing everyone is looking at.

Example

Steal the shape of the iPhone 15 announcement.

You are not Apple and you do not need to be. What is worth copying is the order: the iPhone 15 announcement names the product, says what changed, and gives the price and the date on sale — all before it says a word about the company.

That order is most of the job. Harvard Business Review has been picking apart why most product launches fail for years, and the pattern rarely starts with the product. It starts with nobody being able to say what it is. If you want more of them side by side, there is a good set of press release examples worth reading before you write yours.

Example · Apple, iPhone 15

Apple debuts iPhone 15 and iPhone 15 Plus

Line one: the product, and the two things that changed. Line two: what that means for the person holding it. Then the price, then the date it goes on sale, then one quote from one named person.

Nothing about the mission. Nothing about the journey. A reporter can write the whole story from the first paragraph, which is exactly why so many of them do.

  • LINE 1

    Product name and what changed, before anything else.

  • PRICE + DATE

    Both in the announcement, not in a follow-up.

  • 1 QUOTE

    One named person, saying one thing worth quoting.

A public announcement, read here as an example of structure. More of them: press release examples.

Screening

Four things to put in a launch release.

Get these four right and the rest is detail an editor can take or leave.

  • Name it and say what it does

    First line, plain words. A reader who knows nothing about you should be able to repeat what the product is after one sentence.

  • The date and the price

    When can somebody buy it, and for how much. A launch release without both of those reads like a teaser, and teasers get skipped.

  • One thing it beats

    Faster, cheaper, half the size, works offline. Pick the one comparison you can defend and leave the other four out.

  • An image and a link that work

    A press image at full size and a URL that is live when the release is. The rest of the shape is in our guide to writing a press release.

Information

Launch questions we get most

Can I set the exact minute it goes out?
Yes. Pick a date and a time and it sends then, to the minute. Or approve it and let it go straight away — either way it is live across the network within 60 minutes.
We are quiet until launch day. Can you hold it?
Yes. Send the draft as early as you like, get it read and approved, and schedule the send for launch morning. Nothing goes anywhere until the clock you set.
What if the product is not exciting on its own?
Then the news is what it changes: the price, the customer who is now covered, the thing it replaces. That is exactly what the read is for — we will tell you which of those is the story before it goes out.
Which fare should a launch use?
Growth at $249 is the usual pick: 300+ outlets, ten guaranteed placements, and the reach and domain rating on every link. Newsroom at $599 takes it to 800+ outlets and 30,000 journalists for a launch with a national angle. Compare them on the press release pricing page.

Sending a different kind of news?

Launching to a specific crowd? The fast press release distribution front page walks the whole run, from the read to the send, and why people pick us over a blast list explains what happens to your draft before it goes anywhere.

Now boarding · · ·

Launch day is one day. Be on it.

Send the draft now, get it read within the hour, and schedule the send for the minute you go live. Every link comes back the same day.

  • Out in 0–1 hour
  • Report the same day
  • From $99 a release
Start a releaseTalk to a person