Events · Press release distribution · New York
Tickets close on a date. So the coverage runs before it.
- Out in 0–1 hour
- Local + trade press
- Timed to your on-sale
- From $99
A conference, a festival, an opening night — all of them have a deadline that is not yours to move. Send the draft, we read it within the hour and show you every publication by name, then it goes out at the minute you pick and the links come back the same day.
PW-EVNT · Sent at the minute you pick
Where an event story goes.
Five groups, one send, aimed at the morning tickets open. Every publication is named on the list you sign off.
The weekend section and the listings pages people plan a Saturday around.
LANDEDThe title your delegates read at work, where a conference gets taken seriously.
LANDEDFood, music and culture writers who cover things worth turning up to.
LANDEDSponsors, exhibitors and the people who sign off on a stand next year.
EN ROUTERepublished inside the hour, so the event name comes up when people look it up.
SCHEDULEDWhat we do with an event.
Three jobs, and none of them get handed to a script.
We send on your on-sale day
Pick the morning tickets go live and it sends then, to the minute. The coverage and the buy button arrive at the same time, which is the only version that sells seats.
Date, place and price go up top
Listings pages copy the first two lines and move on. If the when, the where and the how much are not in them, the entry gets built wrong or not at all.
You get the links before the room fills
Same-day report with every URL, its reach and its domain rating — the thing you forward to a sponsor who asked what their money bought.
A date, a city, a price. In that order.
Business events are a serious sector — the Events Industry Council (EIC) publishes the economic weight of it, and the Global Business Travel Association (GBTA) tracks the travel that goes with it. Editors know that already. What they need from you is the practical part.
Which is the whole trick with an event release: the first two lines have to be complete enough to become a listing without anybody phoning you to ask what time it starts.
Cascade Food Festival returns to Portland on 14 June with 40 vendors and a free family day.
The date, the city, the size and the price were all in the headline. The second line named two returning chefs and the ticket link. Nothing else was above the fold.
It went out the morning tickets opened and was in three what's-on listings by noon, with the food writers picking it up the following day.
- 11 PICKUPS
Two city papers, three listings pages, six food and culture sites.
- 0:38
Approval to first link, on-sale morning.
- SAME DAY
Reach and domain rating on all eleven.
Written as an example. Your dates, your city and your numbers will be your own.
Four things to put in an event release.
A listings page should be able to build the entry from your first two lines.
The date and the city, in the headline
Not “this summer” and not “the region”. A day and a place, so a listings page can be built straight from your first line.
What it costs and where to buy
A price, a range or the word free, and one URL that works. Half of all event releases forget the ticket link, and those are the ones nobody runs.
One name people recognise
A speaker, an act, a chef, a returning champion. One familiar name gives a writer the hook they need to justify the space.
A photo that can be printed
Full size, from last year or a rehearsal. The rest of the shape is in our guide to writing a press release.
Event questions we get most
- How far ahead should I send it?
- For a ticketed event, on the morning tickets go on sale, and again about ten days out. Monthly listings pages need longer, so if a print magazine matters to you, send the first one six to eight weeks ahead.
- Can I send more than one release for the same event?
- Yes, and most organisers do. On-sale is the first, the line-up or keynote is the second, and the week-of reminder is the third. There is no subscription, so you pay for each one as you send it.
- It is a small local event. Is it worth doing?
- Local is where events do best. City papers and what's-on pages are short-staffed and genuinely looking for something to put in Saturday's section — a date, a place and a price is most of what they need from you.
- Which fare should an event use?
- Starter at $99 covers a local event well. Growth at $249 adds consumer and regional press and puts reach and domain rating on every pickup, which is what sponsors ask for. Both are on the press release pricing page.
Sending a different kind of news?
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Running an event as part of a bigger announcement? The fast press release distribution front page has the timings and the outlet counts in one place, and press release pricing has the bulk rate if you are sending one for every date on the tour.
Now boarding · · ·
Sell the seats while people are still deciding.
Send the draft, get it read within the hour, and put it out the morning tickets open. Every live link comes back the same day.
- Out in 0–1 hour
- Report the same day
- From $99 a release