Music · Press release distribution · New York
Release day is one day. Be written about on it.
- Out in 0–1 hour
- Music & culture press
- Timed to your drop
- From $99
A single, an album, a tour, a signing. Send the draft, a person reads it within the hour and cuts everything a music writer would skip, then it goes out at the minute you drop — to a list of publications you have already seen by name.
PW-MUSC · Sent at the minute you drop
Where a music story goes.
Five groups, one send, set to your drop time. You see who is getting it before anybody does, and you pay for what runs.
Reviewers, scene sites and the blogs that still break new acts every week.
LANDEDHometown paper, local radio, and the listings that carry your tour dates.
LANDEDLifestyle and culture writers who cover music alongside everything else.
LANDEDLabels, promoters, sync buyers and the people who book the rooms.
EN ROUTESo the track name comes up with a source attached, not only a streaming page.
SCHEDULEDWhat we do with a release.
Three jobs, done by a person, before your drop time comes round.
It sends at your drop time
Set the minute the track goes live and the release goes with it. Coverage that lands three days late is a review nobody clicks, on a song people have already skipped past.
Track and date first, biography last
The name of the thing, the date, and one line on what it sounds like. Where you formed and who you have supported goes at the bottom, if it goes in at all.
You get the links for your press page
Same day, with reach and domain rating beside each one. That is the page a promoter, a festival or a label looks at before they answer your email.
Name it, date it, say what it sounds like.
Almost none of the money in recorded music reaches an artist nobody has written about. Coverage is not vanity here — it is the first thing a promoter, a festival booker or a sync buyer searches for before they reply to you.
Which is why the release has to be usable on the day. Title, date, one line on the sound, one link that plays. Everything else is optional.
Nella Fox releases Copper Line on 12 April, the first single from a debut album recorded in Sheffield.
Headline: name, date, and where it came from. Second line: two reference points and the instrument that carries the track. Third: the tour dates, with cities and venues.
It sent at 00:01 on release day. Scene blogs ran it that morning, the hometown paper that afternoon, and two listings pages picked up the tour from the same release.
- 16 PICKUPS
Scene blogs, regional press, and two listings pages.
- 0:44
Approval to the first blog pickup.
- SAME DAY
The report, with reach and domain rating on each one.
An example. The order is the part worth copying.
Four things to put in a music release.
Music writers open a lot of these. These four decide whether yours gets past the first line.
The title and the release date
Single, EP, album, tour — name it and date it in the headline. A music writer plans a week ahead and needs to know where yours fits.
Your ISRC and a link that plays
The ISRC — International Standard Recording Code — is how a station, a platform and a royalty body all identify the recording. Put it in, along with one link that plays without a login.
One line on what it sounds like
Two reference points and an instrument beat any amount of atmosphere. It is the line a writer will paraphrase, so give them one worth using.
Claims you can back
Sales and certification are public — the RIAA Gold & Platinum database is where a writer checks. Do not put a number in the release that a two-minute search takes apart.
Music questions we get most
- I am unsigned. Is this worth doing?
- Unsigned is most of who does it. Regional press, scene blogs and specialist sites cover new acts constantly and almost never hear from them directly. What they need is a date, a link that plays and one line they can quote.
- When should it go out?
- On drop day, at the minute the track goes live. If you are servicing radio or a monthly title as well, send a second one three to four weeks ahead so they have time to plan around it.
- Will this get me playlisted?
- Playlists are the editors' call and no distribution buys them. What this does buy you is publication on the guaranteed outlets in your fare, the track and the date in front of music writers who cover new acts, and every published URL back the same day.
- Which fare should an artist use?
- Starter at $99 covers a single well. Growth at $249 adds consumer and regional press for an album or a tour and puts reach and domain rating on every pickup. Labels sending one a week should look at the reseller rate on the press release pricing page.
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Playing dates as well as dropping a record? The fast press release distribution front page sets out how a draft becomes a published page inside an hour, and why people pick us over a blast list is the short version of why the list is named, not counted.
Now boarding · · ·
The track drops at midnight. So does the story.
Send the draft now, get it read within the hour, and set the send for the minute the record goes live. Every link comes back the same day.
- Out in 0–1 hour
- Report the same day
- From $99 a release